Online Jeweller Business Has A Disruptive Ring

Online Jeweller Business Has A Disruptive Ring

Tony Davis confesses he didn't know a thing about jewelry when he decided to launch on an online website to sell personalized designs.

The Thornhill software engineer-turned-venture capitalist figured there had to a way to modernize the jewelry business. He was convinced shoppers would happily use the Internet to buy everything from rings to charms, complete with engraved messages.

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